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The Story Behind Ube Overload: Our Family's Journey

The Story Behind Ube Overload: Our Family's Journey

Wayde Martin

Discover the story behind Ube Overload — a Filipino dessert brand founded by Joey and self-taught baker Wayde, built on family, culture, and a deep love for ube.

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Ube Overload is your Filipino dessert destination — handcrafted ube treats made with culture, love, and community at heart. From pop-ups to wholesale, joy comes in purple."

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